How ElwoLinks works
You create a smart link first — Facebook is optional. When you want ads, connect your ad account and create a campaign in Meta. Listeners land on your link and tap Play. Meta learns from the ElwoClick event on your pixel.
1. Smart link
A lightweight page for listeners. Spotify and Apple Music buttons. Cover comes from the public Spotify URL; you can replace it with your own image. Tracking only after consent where required.
2. Your Facebook
Campaigns are created in your ad account. You pay Meta. You need an ad account with a payment method, a Facebook Page, Instagram linked to that Page, and a Pixel.
3. Track vs playlist
Track sends people to one song. Playlist sends people into a playlist context. Use playlist mode when you want follows and catalog listening.
Spotify algorithm — honest version
- Ads can bring people. Spotify boosts what they actually listen to, save, and finish.
- A smart-link Spotify click is not a stream. We never sell guaranteed streams or playlist placement.
- Meta needs a learning window. Avoid changing budget every hour in the first 48–72 hours.
- Cost per Spotify click is the useful number.
After the 7-day trial
Your smart link stays live. New launches are locked. Campaigns we created are paused. Paid billing via Paddle comes later.